Femmehood aims to capture the beauty of femininity rather than defining it.
Within its pages, you will find testaments from real women on important topics such as emotional labour, the fertility cycle, and menopause amongst other crucial topics that impact women.
I ensured an eye-catching cover for this magazine, using the pomegranate as the symbol of fertility and femininity to communicate the heavily female message immediately to the viewer.
Once the viewer has processed the cover image, they will find relevant topics that they now subconsciously expect as feature stories in the magazine.
This sense of satisfaction in being right is a memorable feeling for the consumer and a great tool in design.
Femmehood Promotional Video
This video was created and edited through Adobe Premier to be embedded in an EPUB document. It utilizes stock videos and audio to promote the newest issue of Femmehood Magazine.