Anomaly is a clothing brand for those who truly appreciate the art of making clothes.
It's main values are sustainability, fair-trade, and an edgy style. It targets adults 18-45 years old who want to wear urban and trendy items but don't want to support the horrifying practices of fast fashion.
Creating an energetic and dynamic graphic as a logo for Anomaly was a surefire way to communicate the youthful and unique attributes of the brand.
How did I brand Anomaly?
Below is a video detailing the process and the finished product, walking you through the steps of creating a brand that captures the essence of the business!
