Elliesa's Cakes & Pastries is an authentic Persian pastry shop in London, Ontario.
Beloved by Persians and non-Persians all over London, Ontario, they specialize in roll cakes, Persian dry pastries, and milkshakes.
The original logo created in 2022 was a great starting point to kickstart the business.
Once the brand identity was established, rebranding once the business had become more successful was all about utilizing the right colour and typographic choices.
Ellie's Cakes & Pastries 2022
ElliEsa's Cakes & Pastries 2024
Consistent branding across all aspects of a business, such as business cards, flyers, stickers, social media pages, and websites contributes to having a holistic, memorable image that keeps customers coming back for more.
Once the colours and typography had been chosen, through creating a pattern and consistent visual graphics, Elliesa's Bakery finally had a cohesive, recognizable image!
Flyers designed to be distributed around the city and entice potential customers.
Business cards maintain the typographic and colour/pattern choices made for the style guide of the brand.
Carousels are a great tool for introducing a lot of information in a single Instagram post and communicating crucial details without overwhelming the consumer with paragraphs of text.
